Invoxia
When I joined Invoxia as a Product Designer apprentice, I didn't just land on a moving train, I helped lay down the tracks. My first year revolved around the GPS Tracker app, and the scope was broad: from untangling gnarly edge cases to rolling out new features, and rethinking both visuals and user flows.
Starting small, thinking big
Early on, I tackled the UI refresh for alert zones and other core screens. The challenge? These updates weren't on the dev team's roadmap. My workaround: lean hard on Human Guidelines and Material Design components. That way, we shipped updates faster, kept things consistent, and didn't reinvent the wheel for the sake of it.
"Important places" flow on iOS, making location management simple, even for non-techy users
And here's the Android take, same logic, tailored to platform patterns
Listening, then building
The real fun started with RealTimeBoost, a feature born from a simple question: what if users could track every minute, not just every five? Customer feedback made it obvious: people wanted more granularity, especially when something valuable was on the move. I teamed up with support to dig into user stories. One field interview stood out, a cyclist who recovered his stolen bike thanks to our tracker. That deep-dive revealed both what worked and what still got in the way. It’s one thing to build features; it’s another to see them stress-tested in real life.
Real-Time Boost: designing around hardware limits. Sometimes, UX is about making constraints feel like features
Mapping the user journey, turning every pain point (and smile) into a design opportunity
Patterns in the noise
Another rabbit hole: Amazon reviews. I built a tagging and analysis system in Google Sheets, logging everything from star ratings to use cases. That’s how we spotted unexpected patterns, like a cluster of US users tracking people, not just objects. Insights like these shaped our roadmap and kept us honest about who we were really building for.
and the rest
There’s more: two years, dozens of projects, and plenty of lessons learned. If you’re curious about the details, or want to swap stories about user research or data wrangling, let’s chat!