Loop

Loop started as a five-month sprint at Gobelins, but it quickly turned into a crash course in building something from scratch. The goal: launch-ready in under half a year. The big idea? A transport card that covers all your mobility needs, and does your expense reports for you.

Think of it as the mobility version of a meal voucher card. Loop lets you pay for work travel, trains, bikes, you name it, but also covers those "in-between" needs: fixing a flat tire, picking up a new pair of skates, or just exploring after hours. No more hoarding receipts or chasing down HR for reimbursements. Loop streamlines the whole process, both for employees and the people handling the paperwork.

We hit our target: by the end of the project, an investor gave us the green light to take Loop from concept to real startup. Suddenly, entrepreneurship wasn't just a class exercise, it was on the table.

My role went beyond UI work. I shaped the overall experience, built the brand identity, and designed the app. But I also dove into user research, business modeling, and all the gritty details that come with launching something new. From mapping out the lean canvas to stress-testing the business plan, I learned that building a product is as much about asking the right questions as it is about finding answers.